Search Engine Optimization - got on page 1 of Google for "Caviar", "Cavier", "Canada caviar", and "Canadian caviar" within 1 month. Previously not within the top 100 search results.

4-week social media campaign. We developed the contest strategy, all the creatives, and promoted it across Twitter, Facebook, and on campus. Twitter was used to generate viral buzz, Facebook was used as a landing page which incorporated a poll, and printed posters utilized QR codes to drive mobile traffic to Facebook. 

Goals: 300 Facebook 'Likes' and 1,000 Twitter followers
Results: 327 Facebook 'Likes' (149% increase) and 1,329 Twitter followers (1,464% increase)

Social Media strategy consulting, account maintenance/management. Created branded Twitter page. Added social media integration to the website. Increasing exposure through blogger outreach, online PR, events, and contests.

- Tripled localized Twitter following in less than a month.
- A top 10 trending user on Twitter in Vancouver (according to trendsmap.com)

Search Engine Optimization (SEO), Social Media Marketing (SMM), and Google AdWords campaign management

- Attained #2 Google rankings for keyword "video production Vancouver" within 3 months

Search Engine Optimization (SEO), Social Media Marketing (SMM), usability and sales conversion optimization

- Search engine rankings improved for keyword "cha de bugre" from page 8 to page 1 within 1 month

Design upgrades, site maintenance, SEO and PPC optimization. Increased organic traffic by over 40% in under one month. Paid traffic increased by 20% in one month.

Landing page for life coach, James Boileau with information capture and email marketing management. Search Engine Optimization (SEO).

- Achieved #1 Google local business result for search term "life coach Toronto" within 1 month.

This website had already been built, but was not generating much traffic. The blogger is a child nutritionist, who had no prior experience with blogging. Increased traffic on the Baby Mum-Mum’s website by 1300% in 4 months. Achieved #1 search engine rankings for several targeted and niche keywords in child health, development and nutrition. Increased PageRank from 1 to 4 within 4 months.

This company already had a customer email database of emails collected from their website and other affiliate and partner stores. They wanted to capitalize on this opportunity and launch an email campaign. This email campaign was sent out to over 3,500 recipients, from which 127 sales leads were generated. With a 3.6% sales lead conversion ratio, this far exceeded the company’s target of 2%.

Twinings wanted to market their brand and blog using non-traditional marketing methods, and wanted an easy way to provide updates for their loyal customers. The Twinings Facebook page continues to grow significantly each day. With over 17,000 “Fans” already following the page, Twinings now has a valuable communications and PR tool to connect with their customers and loyal fans.